GIMP Image Manipulation Program (GNU)

Posted on September 9, 2011 by cindy

One of my clients needs to manipulate images in order to re-size them for his website and does not have software for this task. After several minutes of searching on the internet, I found a GNU licensed, meaning ‘open source’, application that runs on your desktop on many operating systems.

This application is called GIMP and can be downloaded at www.gimp.org free of charge, although donations are accepted. It has several other capabilities including photo re-touching besides image re-sizing.

Just a note for re-sizing an image on GIMP. First open the image file, then select the ‘Image’ menu option and then select the ‘Scale Image’ option from the drop-down menu.

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Networking Can Drive Viewers to Your Website

Posted on June 8, 2010 by cindy

Business professionals who attend networking events and meetings sponsored by local chambers of commerce and other organizations periodically are given the opportunity to hear the latest tips on networking and to brush up on their networking skills. Before we leave the event, we are reminded that our time spent at the networking event will be wasted unless we actually follow-up afterward by contacting those individuals with whom we would like to build a relationship.

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Tracking Visits to Your Website

Posted on June 8, 2010 by cindy

It is possible to track the number of unique visitors to your website, what days during the month show the heaviest volume, and what pages are usually viewed. These statistics are available and may be part of the service package provided by your website hosting provider or may require an upgrade to your account.

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Website Content

Posted on June 8, 2010 by cindy

Review your business website content to determine if it provides the viewer with valuable information about your business and industry, giving your business credibility. Is the viewer given the opportunity to communicate with you to request more information using a simple online form? Is there the capability to sign-up for the business newsletter, e-zine or for other information? By offering viewers the capability to interact with your website, you are enabling your website to work for your business by collecting information online for later follow-up and communicating more effectively.

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Website Traffic Considerations

Posted on June 8, 2010 by cindy

As your marketing evolves introducing new business cards, brochures, and other  materials, make sure you incorporate these new ideas on your website to keep it fresh and up-to-date. Don’t forget to print your website address on those marketing materials to push traffic to your website. It is surprisingly easy to overlook this piece of information on your business card or a brochure.

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